Data Analysis Report

Which Marvel Franchise Has Made the Most Money?

July 28, 2025

Executive Summary

Marvel is one of the most dominant forces in modern cinema, producing blockbuster after blockbuster across numerous interconnected franchises. But which Marvel franchise has earned the most at the global box office?

đź’° Top Marvel Franchises by Box Office Revenue

The chart below breaks down the total box office revenue for the top Marvel franchises. Top Marvel Franchises by Total Box Office

Key Insights:

  • The Marvel Cinematic Universe (MCU) dominates the chart with a staggering $47.7 billion in total box office revenue.
  • The next closest franchise is Spider-Man, bringing in $14.1 billion(less than a third of the MCU’s earnings)
    • X-Men: $11.7B
    • Avengers: $11.1B
    • Sony’s Marvel Universe: $4.6B
    • Deadpool: $4.4B
    • Wolverine: $4.1B
    • Ant-Man, Dr Strange and Venom come last with around $2.5B for each of the franchises (quite surprising considering how good of a movie Dr Strange was)

🎬 The Power of the MCU

The Marvel Cinematic Universe’s lead is no surprise. As an interconnected mega-franchise spanning over 30 films since 2008, it combines the power of multiple characters, crossover events, and serialized storytelling to draw massive global audiences. The Avengers series, while listed separately here, is part of this broader MCU, reinforcing its total dominance.

Franchises like Iron Man, Captain America, Thor, and Guardians of the Galaxy also fall under the MCU umbrella, each contributing several billion to the total.


🕸️ Spider-Man’s Global Appeal

Despite multiple reboots and studios (Sony and Marvel Studios), Spider-Man remains one of the most profitable characters in film history. His solo franchise has earned $14.1 billion across various adaptations—from Tobey Maguire to Tom Holland—showcasing enduring popularity across generations.

Conclusion

The data makes it clear: The Marvel Cinematic Universe is the undisputed box office leader, with Spider-Man and X-Men leading among standalone or semi-independent franchises. Marvel's financial success highlights the effectiveness of building shared universes, strong character branding, and long-term fan engagement strategies.

Data Source

The data used in this analysis comes from The Numbers(https://www.the-numbers.com) and the original dataset includes a total of 1751 movie franchises. Contact us for any questions about the dataset!